Smailo – Dental Service Website
A clean, trustworthy, and modern website for Smailo — a dental care provider offering seamless appointment booking, clear service info, and a comforting digital experience. Built to drive trust, increase visibility, and convert visitors into loyal patients.
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The Problem
Smailo needed a website that reflected the same warmth and professionalism they offer in person. Their old site was outdated, hard to navigate, and lacked clear service information, which caused drop-offs and confusion.
The Challenge
We had to redesign the website with a clean, calming aesthetic, restructure the content for clarity, and implement an intuitive appointment booking flow — all while ensuring fast performance and responsiveness across devices.
Our Approach
We began with user research and competitor analysis to understand what patients look for when choosing dental care. Then we mapped out the sitemap, created wireframes, and focused on a content strategy that emphasized trust, simplicity, and care. We worked closely with the Smailo team to ensure the tone and visuals aligned with their brand promise.
The Outcome
The new website significantly improved engagement. Visitors now spend 35% more time on-site, and appointment bookings increased by 50% in the first month. The user-friendly interface and mobile responsiveness helped Smailo establish a stronger online presence and build patient confidence from the first click.
Clients love
They are incredibly responsive and deliver professional work through their talented team. Opency leads a smooth, collaborative process. I loved working with them—the team has great communication skills. Best of luck to the team for all their future projects!
Dana Kampman
They were great! They delivered a high-quality website, and I was impressed with their work. They were quick and efficient, and they communicated regularly with me and my team through virtual meetings. Overall, I’m happy with the results of the engagement.
Hugo Millington-Drake
They were very professional and friendly. The team consistently delivered on time and communicated professionally. Above all, they were enthusiastic, efficient, and receptive to feedback.
Bec Higgins
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